Introduction
This highly participative training course will help you apprehend the art and science behind organizing, structuring, and labeling content in an effective and sustainable way. The goal of good Information architecture (IA) is to help users find information and complete tasks. In order to adequately provide the users with this sort of user experience there is a need to understand how the pieces fit together to create the larger picture, how items relate to each other within the system.
This training course seeks to provide you with skills to deal with the glut of information available today, and ensure that anything your organization wants to share should be easy to find, navigate, and understand. At the same time the experience you provide has to be familiar and coherent across multiple interaction channels, as well as internationally.
Goals
Participants will learn:
- Diverse understanding of industry standards for accessing and presenting information.
- Effective knowledge of interdependent nature of users, content, and context.
- Common methodologies used in Information Architecture.
- Help your team tackle challenges of information overload and contextual proliferation.
- Organizing principles to make information environments more understandable.
TRAINING OBJECTIVES
- Techniques to effectively present information to the users.
- Skilled cognitive psychology to influence how we structure information.
- Understand the data modelling principles for easier sharing of information.
- Flexibility to adapt to new ways of categorizing the components of an information architecture.
- Understanding the interconnectivity of your content and your users.
Training Methodology
This training course will combine presentations with interactive practical exercises, supported by video materials, activities, and case studies.
TRAINING SUMMARY
This training course covers essential skills such as required to properly organize content or objects, clearly describe the content or objects and providing easy to use and understand way for the people to find and use this content or objects.
Target Groups
- Techniques to effectively present information to the users.
- Skilled cognitive psychology to influence how we structure information.
- Understand the data modelling principles for easier sharing of information.
- Flexibility to adapt to new ways of categorizing the components of an information architecture.
- Understanding the interconnectivity of your content and your users.
Program Content
Day 1 : Information Architecture principles.
- Definition of Information Architecture.
- The scope of Information Architecture.
- Principles used in design for understanding.
- Making Information Architecture Tangible.
- Information Architecture visualization
Day 2 : Interdependent nature of information sharing
- Users.
- Content.
- Context.
- Anatomy of an Information Architecture
- Organization and classification within Information Architecture.
Day 3 : Common Methodologies of Information Architecture
- Library science.
- Cognitive psychology.
- Modern Information Architecture.
- Models of how people search for information.
- Common Information Needs.
Day 4 : Information Architecture design
- Labeling systems.
- Label development.
- Global, local, and contextual navigation.
- Personalization, visualization, tag clouds.
- Collaborative filtering and social navigation.
Day 5 : Information Architecture implementation
- Metadata.
- Anatomy of a search system.
- Understanding of retrieval algorithms.
- Using synonym rings, authority files, classification schemes, and thesauri.
- Hierarchical, equivalence, and associative relationships in Information Architecture.
