Introduction
Analytics are a few steps ahead from analysis. It guides you how to enhance your business and shows you a promising directions where you can avoid making the old mistakes again.
In this training course, Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. Google Analytics is primarily covered for measuring website traffic.
Goals
Participants will learn:
- Navigate Google Analytics.
- Set up dashboards and shortcuts.
- How to analyze basic Audience, Acquisition, and Behavior reports.
- Set up goals and campaign tracking.
TRAINING OBJECTIVES
- Understand what web analytics mean.
- Understand the basic parts of google analytics.
- Be able to create overview reports.
- Be able to set dashboards within yahoo analytics.
- Be able to generate audience reports and analyze them.
- Be able to link business objectives to marketing campaign and measure the feedback of the Campaigns.
Program Content
Day 1: Introducing Google Analytics
- Analysis versus Analytics.
- Webpage analytics.
- Why digital analytics?
- How Google Analytics works.
- Google Analytics setup.
- How to set up views with filters.
Day 2: The Google Analytics Interface
- Navigating Google Analytics.
- Understanding overview reports.
- Understanding full reports.
- How to share reports.
- How to set up dashboards and shortcuts.
Day 3: Basic Reports
- Audience reports.
- Acquisition reports.
- Behavior reports.
Day 4: Basic Campaign
- Use Goals to measure business objectives.
- How to measure Custom Campaigns.
- Tracking campaigns.
Day 5: Campaign and conversion Tracking
- Tracking campaigns with the URL Builder.
- How to measure Google Ads campaigns.
- Course review.
